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Tourism New Zealand is the national institution tasked with promoting New Zealand as a tourism destination internationally. It is the trading name of the New Zealand Tourism Board,〔(Tourism New Zealand (New Zealand Tourism Board) ), ''Directory of Official Information'', Ministry of Justice, 2007〕 a Crown entity established under the New Zealand Tourism Board Act 1991. It is the marketing agency for New Zealand, while the New Zealand Ministry of Tourism is the government department tasked with policy and research. New Zealand was the first country to dedicate a government department to tourism, when in 1901, the Department of Tourist and Health Resorts came into being. Through most of the 20th century, its role was tactical - it ran hotels and put together itineraries around New Zealand as well as advertising.〔(100% Pure Progress publication ) Tourism New Zealand Corporate Website, published 2001〕 After reorganisation and the selling off of assets in the late 1980s, the organisation, as Tourism New Zealand, now focuses on marketing of New Zealand.〔(Corporate Overview ) (from the Tourism New Zealand corporate website. Retrieved 2007-09-30)〕 To achieve the best efficiency, from limited resources, the campaign is mainly directed to travellers who will enjoy the New Zealand experience the most, who are most likely to "enjoy the authenticity of the New Zealand experience" and are willing to pay for quality experiences. In November 2012 readers of UK paper The Telegraph voted New Zealand the best country in the world to go to on holiday. The national airline, Air New Zealand, was voted third-best long-haul carrier. ==Promotional activity== Recent activities (2007) have included a NZ$7 million campaign in China, concentrating on Shanghai, and cooperating to produce a New Zealand tourism layer for Google Earth, the first country to receive such a treatment, 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Tourism New Zealand」の詳細全文を読む スポンサード リンク
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